RE/MAX Professionals broker/associate and team leader Laurie Stoessel of Mile High Home Sales in the Denver Metro Area is an educator. "The teacher in me enjoys the education process of real estate," she says. "I taught elementary school for several years prior to starting in real estate 12 years ago," she says. "The education process of helping people through buying a home and getting them the information they need to make smart decisions is really rewarding to me." She thrives, therefore, when sharing details about home valuation and how buyers and sellers can turn homes into investments.
With her team, Laurie encourages total customer satisfaction. "It's my goal to make transactions smooth and seamless for clients with as little stress as possible," she says. "I tell everyone, 'Your profit is my priority' because I know that for most people real estate is the biggest investment they'll ever make. I understand and respect that greatly." Laurie and her team, which currently includes two other RE/MAX associates, want to help buyers and sellers make their real estate investments blossom into prosperous assets.
As part of her consultative, educational approach, Laurie prioritizes communication. "I follow up with people throughout the process and beyond," she says. It surprises her, she says, when she learns that some agents do not communicate in detail with clients; for Laurie, providing information and updates without being asked is standard procedure. It's one of the reasons, in fact, that she has been named a 5280 Five Star Professional for real estate, an honor bestowed on her by clients' votes. People appreciate her attention to detail during the purchase process and her marketing efforts for listings. "All listings are marketed on my website with professional photography and, for listings with acreage, I do drone photography," she says. She pays for top Internet advertising exposure and, depending on the property, refers or pays for staging.
"Real estate should not be considered a quick sale," she says. "It isn't about that. It's about going above and beyond, building relationships with people and staying in touch." For Laurie, relationships stretch beyond the closing table. "It's also about seeing how you can help people with future sales, purchases, buys or anything related to their home or lives," she says. "I stay in touch with people and have referred them to roofers, handymen, contractors, you name it!" She also reaches out to past clients with monthly market updates, coupons for local restaurants or services and semi-annual client appreciation events.
In Laurie's opinion, staying in touch and treating people with respect are, at a minimum, the right things to do. Many of the benefits are unplanned. "I've become passionate about a local animal rescue organization run by a former client," she explains, by example. "I help her at different events and do what I can to get her name out there and promote her cause." An added bonus of nurturing relationships like these, she says, is that happy clients refer buyers and sellers to her. Not surprisingly, the vast majority of Laurie's clients come from referrals or repeat business. "I believe they come back to me because I do my best to provide them with a stress-free transaction," she says. "They feel like they're well taken care of and given expert guidance throughout each step. They come away feeling real estate was a pleasant experience."
Making real estate a pleasurable experience for clients is another of Laurie's motivating factors. As she increases her Denver area presence, Laurie advocates for the real estate profession. "I'd like to continue to grow my team, bringing on new agents so I can share my knowledge and we can serve even more people the way I already do," she says. "But I also want to help new agents build their own books of business and see real estate as a fulfilling career, not just something you do on the side."