Staging your home is essential to attracting potential buyers and getting the best price for your property. Homebuyers tend to form an impression early – within the first 15 seconds of entering a home, so first impressions count! Good real estate staging can reduce the time a property sits on the market by up to half. Additionally, a well-staged house can command asking prices by up to 20% above a comparable, unfurnished house. The key is to make it easy for potential buyers to imagine themselves living in the house. Studies show that people tend to be influenced by emotional and aesthetically pleasing details verses just the cold hard facts of square footage and amenities.
The good news is: Staging your home for the holidays provides even more opportunities to make it truly shine; from tasteful decorations to seasonal food and beverages. So, this holiday season don’t be a Grinch, get into the holiday spirit.
Forget Spring Cleaning; it’s Time to Give Your House a Winter Sprucing
Depending on where your house is located, the change in seasons can mean bare trees, ice, and snow. As your trees drop their leaves curbside observers will have an unobstructed view of the house, which in turn equals greater scrutiny. Make sure your gutters are clean, that the windows sparkle, and paint is fresh wherever possible. Also be sure to keep walkways and your driveway as snow and ice free as possible.
While you’re up on the ladder checking the gutters, you may be tempted to hang some Christmas lights—by all means do! A tasteful arrangement of lights can turn your house in to a bright, welcoming sight in the evening gloom—just remember that less is more. Stay away from anything blinking and leave Santa and his sleigh in the box this year.
The Weather Outside May Be Frightful
Crank up the heat, put on some light music, and mull some cider. Give your visitors plenty of reasons to feel right at home and stick around.
When it comes to decking the halls, be sure to coordinate your decorations with your home’s décor. Holiday decorations come in a range of shapes, sizes and colors. Try to harmonize the dominant colors in the house with your decorations and accentuate the positives. If you have high ceilings, for example, go ahead and get yourself a tall tree to draw attention to them.
Engage all of the senses – the human olfactory sense is the sense most closely linked to memory. The comforting, delicious smell of mulled cider, a fresh baked pie, or a fire in the fireplace will make sure homebuyers remember their visit.
Use all the Resources Available
Keep some pictures handy of your house from the warm weather season. Be able to show how nice the dogwood tree in the yard looks while in bloom and definitely have some good shots of any warm weather specific amenities such as a pool.
Winter can mean snow and snow can slow foot traffic. Make your house go viral by uploading pictures and a virtual tour or video so potential buys may visit your home even if inclement weather keeps them at home.
Your agent is an essential resource –make sure to discuss availability and communication goals over the holiday. It’s a time for family and possibly travel – be prepared and communicate your needs and be sure you will have the support you need.
Employ these tips when staging your house this holiday season and you will be sure to have a very merry holiday season and a happy new year. If you’d like more help with your open house or would simply like more information selling your home, please call Laurie Stoessel at 303-378-2320.